Xiaomi's Mi Watch Li Bai: A Masterpiece of High-Tech Packaging

3D Hologram and Embossed Printing Elevate Smart Watch Packaging

The Mi Watch Li Bai is the first smart watch to run a customized version of Wear OS, earning it the nickname "the smartphone-on-the-wrist". The watch's packaging design needed to reflect this high-tech aspect, and Xiaomi's design team rose to the challenge. They created a package that not only protects the product but also impresses the customer upon receipt.

The packaging design of the Mi Watch Li Bai is characterized by its use of high technology. The design team employed a 3D hologram to present a three-dimensional effect on the packaging. As the viewing angle changes, the appearance of flowing water ripples emerges, symbolizing the swift passage of time. This visual effect is not only aesthetically pleasing but also resonates with the product's function as a timepiece.

Further enhancing the high-tech feel of the packaging is the use of embossed printing. This technique allows the entire dial and strap of the watch to be displayed on the package, providing a tactile experience that feels as real as the product itself. The watch appears to be floating on the box, as it is not sunken into the pulp tray but raised from the surface.

The Mi Watch Li Bai's packaging is not only innovative in its design but also in its materials. The box is plastic-free and made of paper, with a paper pulp tray. This commitment to sustainability aligns with Xiaomi's broader corporate responsibility initiatives.

This innovative packaging design was recognized with a Silver A' Packaging Design Award in 2020. The award is given to designs that demonstrate outstanding expertise and innovation, and the Mi Watch Li Bai's packaging certainly fits the bill. With its unique 3D hologram, embossed printing, and sustainable materials, it sets a new standard for smart watch packaging.

In conclusion, Xiaomi's Mi Watch Li Bai packaging design is a testament to the power of innovative design. It not only protects and presents the product but also enhances the unboxing experience, reflecting the high-tech nature of the product itself. This design sets a new standard for smart watch packaging and serves as an inspiration for other designers in the field.